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About Us

→ Your online store for traditional top end Italian food and wine in the UK ←

 

From Florence to Emilia

It all started at Lorenzo de’ Medici’s court, where the family Caneri took part in the Pazzi conspiracy (the plot to displace the de’ Medici family as rulers of Renaissance Florence). On 26 April 1478 there was an attempt to assassinate Lorenzo de’ Medici and his brother Giuliano. Lorenzo was wounded but survived; Giuliano was killed. The failure of the plot served to strengthen the position of the Medici and the Pazzi - the Caneri were banished from Tuscany.

The Caneri family changed their name in Pallai, after their fief Palaia near Pisa, and they moved from Tuscany to the Emilia region. They settled just on the other side of the Apennine Mountains and they imposed their rule to the local shepherds and farmers. Their coat of arms was three balls as opposed to the de’ Medici’s six balls.

 

Nonna working in her Deli in Italy

Carducci and La Dolce Vita

In 1900 a young lady hosted, in her family’s hotel and restaurant, the Italian Nobel for literature Giosuè Carducci, during his journey by coach from Bologna to Tuscany. That lady was my great-grandmother, Giuditta Pallai, a skillful descendent of the Caneri family, under the three balls coat of arms.

The mastery, kindness and beauty of Giuditta's daughter-in-law (my grandmother) was well known in the area and my grandparents’ food shop and bar was to become an undisputed meeting place. Traditional Italian food, hand-picked wine and the joy of living were the key ingredients of their success. It was the 60s, the Second World War was long ago and Italy was 'La Dolce Vita'.

 

A family business

Gabriele and Elisabeth

Nowadays, as back then, our passion for good traditional food and fine wine has not changed. We are a husband and wife team, Gabriele and Elisabeth, assisted by a small local team of equally passionate foodies- Italy2eat is a family run business.

We are always very happy to talk about food and wine, in either Italian or English! Please call us on 01476 550420 and follow us on social media.

We are Italians who are truly passionate about our food culture and history, and would never sacrifice quality for price. We love to cook and use all the products we sell on a regular basis.We don't sell anything we don't enjoy on our own plates and delight in sharing with family and friends!

 

 

OUR MISSION is AAA Italian Food

 

Authentic

Our products are genuine Italian. We select 100% seasonal Italian food produced in Italy with Italian ingredients in order to have excellent quality and delicious taste.

 

Artisanal

We carefully source to offer authentic and handmade products thanks to long-standing direct relationships with our small Italian producers of great provenance and expertise. In this way, we support small producers squeezed by chain stores and let you taste and experience something really different as made back then.

 

Accessible

 We are dedicated to offering the best gourmet Italian food and wine at reasonable prices even compared to supermarkets. 

    

OUR VISION

 

We wish to be the UK’s reference for high-end Italian food and drink offering the finest products at the lowest possible price points and creating a healthy food culture. 

 

OUR VALUES

 

Sharing joy and knowledge is our main value. 

We feel that it's not just important that we know everything about what we offer, but that you also learn about the products we are so passionate about. The more you know the more you enjoy. 

For this reason, we would love to involve you in the stories of the people and the places behind what we offer and create value over time through sustainability, transparency, and self-development.

 

 Italy2eat: Italian food as made back then

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